Design Is the Next Super-Hero Tool for Today’s Social Challenges

joachim jake layes
5 min readNov 24, 2020
Photo by Craig McLachlan on Unsplash

Wicked, so Very Wicked

Like MCU’s Avenger or DC’s Superman, all superhero movies have in common the fight against villainous characters who seek to take power, control and destroy life. It was not surprising to see photoshopped images of these fictional superheroes saluting the exhausted healthcare workers who rake in overtime, caring for…

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joachim jake layes

European in Asia. Designer. MBA. Angel Investor. In search of patterns in design, innovation, sustainability for a thriving, regenerative, inclusive economy.